Getting Noticed

At work:

  • Work notice boards
  • Company magazine
  • Announced at briefings
  • Word of mouth

At home:

  • Leaflets to families
  • Leaflets to local suppliers
  • Announced on local radio
  • Advertisement in local paper
  • Notices placed in public places in the community, for example, surgeries, libraries, local shops

The media
If you are able to get the support of your local Radio and TV station your event's profile is taken onto another level. You will find it invaluable when approaching people in the local business community. If they think that they might be able to get some good (and cheap) local PR, they are more likely to help.

The person to get in touch with in the local paper is the news editor. If you know a reporter use the personal contact as this always works better than the cold contact. Find out the paper's deadlines for copy and photographs. They must always know:

  • What the event is
  • Who is involved?
  • Why the event is taking place
  • When, where and what time?
  • Contact name for further information
  • When you are planning your event, always try and think like a newspaper reporter. Think what is newsworthy. Try to create a publicity stunt / have a local dignitary / local celebrity / and always have a photo opportunity.

Next Step: Staying Legal & Safe >>

(N.B. Wessex Heartbeat cannot accept responsibility for any injury, loss or damage sustained as a result of fundraising for the charity.)