Man At The Helm of Wessex Heartbeat Is a Jolly Good "Fellow"
D'Arcy Myers, Wessex Heartbeat's Chief Executive Officer, has been elected a Fellow of The Chartered Institute of Marketing (FCIM). This prestigious title was conferred on him by the Institute, which is the world's largest professional body for marketing and business development.
D'Arcy, who has been at the helm of Wessex Heartbeat since January 2008, has been a member of CIM for 12 years, and is passionate about professionalism within the voluntary sector. "I believe that charities must be run in a businesslike manner and prove to their benefactors that they are managed in both a cost-effective and efficient way. During these challenging economic times those who work within charities need to be savvy marketers and be evermore ready with a business plan and proof of where public donations are being spent," he commented.
D'Arcy is also one of the founders of the Small Charities Coalition, which aims to seek out the problems small charities face and find the best solution via innovation, inspiration and leadership.
